Archive for self promotion

Radio Resume

October 10, 2009 at 3:36 pm · Filed under Job Search, Traditional Media, Tutorial and tagged: 30 second spot, Brag, career, Clear Channel, how to, interview, Job Search, marketing, PR, promo, promotion, publicity, radio, Radio Resume, resume, Rochester, self promotion, Tutorial, unemployed

I’ve never been big on self promotion. Funny how things change when you’re in job search. Not only have I learned to self promote now, but I’ve realized that I need to do so for the rest of my career (for some tips, read Brag!: The Art of Tooting Your Own Horn without Blowing It).

This week I thought I’d talk about my experience being on the radio. Seven of the local Clear Channel radio stations have been running a promotion during the last few months called “Radio Resume”. This is a free public service they initiated to help unemployed folks advertise their availability.

I learned of this promotion a few weeks before it started and immediately applied. On 22 July I received a call from the WHAM general manager saying I’d been chosen and on 23 July they called to record my Radio Resume.

What’s a Radio Resume? It’s a 30 second spot (5 second intro & 25 second pitch). About 3-4 sentences. It closes with a request to see your resume on the station’s web site, where all of the Radio Resume participants’ resumes (past and present) are hosted.

Last I checked the promotion was still going on so, if you are unemployed and live in the Rochester area, I recommend you consider applying. The application process is simple – just enter why you feel you should be chosen – in 300 characters or less. For those of you on Twitter or LinkedIn, that’s just over two tweets or status updates.

If you are fortunate enough to be called, here are my recommendations:

Repeat your name twice
Give your title or function
Tell the employer what value you will bring to them (this is WHY they hire you, right?)
Refer them to your resume on the radio station’s web site (call to action)

Things not to say (either because no one cares or you’re just wasting precious seconds):

When you were laid off (or how long)
Personal financial details (like bankruptcy or foreclosure)
Marital status, number of children, etc.

Write out what you want to say, bold the words you want to emphasize, and add hyphens anywhere you want to pause. Then practice, practice, practice. Time yourself. Whittle it down to a punchy delivery of the bare essentials. This is radio – your message is only as good as the delivery. Oh wait! Isn’t that true of all of your self-marketing materials?

Is a Radio Resume worth the effort? Absolutely! Worst case, people in your network will hear it and you will be top of mind with minimal effort on your part. If they hear of a position that fits you they will remember (and think of) you. Best case, it can lead to an interview and, possibly, employment. I know of two people, including myself, that received interviews as a direct result of someone hearing their Radio Resume.

So stop sitting around reading blogs and go apply for a Radio Resume. And best of luck!